Be aware that the images may look a bit different than actually presented on the real website, due to changes and your personal configuration.
All common authorization systems hand you a single account: "You". Open Console, however, distiguishes you in certain roles and groups. For different roles you play in life, you may have different preferences: your home address and your work address; your funny personal avatar, and your professional classy mugshot. Put these different preferences in separate identity configurations.
Read the dashboard list documentation how to manage the identity list.
When you click on " Identity" you will see which identities have already been created.

Most fields are optional: they default to the settings of your account, or have other smart defaults.